Target Point Company: TVC Production
Target Point Company is a reputable and dynamic firm specializing in TVC (Television Commercial) production. With a dedicated team of experienced professionals, advanced equipment, and a proven track record, the company is known for creating compelling and effective TV commercials that leave a lasting impact on viewers. In this discussion, we will delve into the company's approach to calculating the total cost of production and the methods employed to draft and select the best actors for their commercials.
Calculating the Total Cost of Production:
Pre-Production Phase:
This phase involves planning, scriptwriting, storyboarding, location scouting, casting, and other preparatory activities. The cost here includes expenses related to scriptwriters, storyboard artists, location scouts, and casting directors.
Production Phase:
During this phase, the actual shooting of the commercial takes place. Costs in this phase encompass the fees for the camera crew, equipment, on-set personnel, and location fees.
Post-Production Phase:
After shooting, the video undergoes editing, sound design, and visual effects. The cost includes expenses for video editors, sound engineers, and post-production facilities.
Talent Fees:
In TVC production, the talent (actors and models) play a significant role. Their fees can vary based on their experience and popularity. Negotiating the right talent fee is crucial to stay within budget.
Licensing and Royalties:
If the commercial uses pre-existing music, images, or other intellectual property, licensing and royalty fees must be considered.
Miscellaneous Expenses:
There are various other expenses, such as transportation, catering, insurance, and legal fees, that add to the total production cost.
Contingency Budget:
It's essential to allocate a percentage of the budget as a contingency to account for unexpected expenses.
Target Point Company's experienced production managers meticulously track and manage these costs throughout the project, ensuring that the budget remains within the defined limits.
Drafting and Selecting the Best Actors:
Selecting the right actors for a TV commercial is crucial to convey the message effectively. Target Point Company follows a structured approach:
Casting Call:
The company typically conducts casting calls or auditions to identify potential actors. These sessions are open to a wide pool of talent, and aspiring actors can showcase their skills.
Casting Directors:
Target Point employs professional casting directors who work closely with the creative team to shortlist the best candidates. They consider factors such as acting ability, appearance, and relevance to the product or service.
Audition Process:
Actors are invited to audition for specific roles, where they perform scenes from the script. This allows the creative team to evaluate their suitability for the project.
Experience and Reputation:
The company also considers the actors' past work, experience, and public reputation. Established actors might be preferred for larger budgets and more critical roles.
Chemistry and Compatibility:
In ensemble cast commercials, assessing the chemistry and compatibility between actors is vital, as it contributes to the overall success of the ad.
Negotiating Fees:
After selecting the actors, the company negotiates their fees, taking into account factors like screen time, the complexity of the role, and the actor's market value.
By following this rigorous casting process, Target Point Company ensures that they select actors who not only possess the necessary acting skills but also align with the creative vision of the commercial.
In summary, Target Point Company excels in TVC production by carefully calculating the total cost of production and employing a structured approach to select the best actors for their commercials. This commitment to both financial prudence and creative excellence makes them a sought-after partner in the advertising industry.